Executive summary

In the competitive landscape of Finnish financial services, a new player emerged with a vision to revolutionize financing for small and medium-sized businesses. Hovi Partners Ltd, a comprehensive financing partner, set out to offer a suite of services, including leasing, corporate loans, and factoring for small and medium-sized companies.The range of company services is expanding in an orderly manner to include products that safeguard the growth of wealth for companies and entrepreneurs and the transfer of wealth to future generations. Hovi Partners does Classic Factoring at the start. More about the company: www.hovipartners.fi.However, they needed a robust technological foundation to turn their ambitious plans into reality. Pekka Ylihurula, a key decision-maker at Hovi Partners, knew that the right factoring system would be crucial to their success. “We were at a crossroads,” Pekka recalled. “We initially considered buying an existing factoring company, but soon realized that wasn’t the path for us. We needed a solution that could grow with us, adapting to our unique vision.”

4 main criteria for choosing the new software

Hovi Partners ultimately chose SOFT4Factoring for the following reasons:Reasonable pricingStrong referencesExcellent sales experienceSupportive attitude towards a new company.

Challenges and solution from SOFT4

As Hovi Partners embarked on the implementation journey with SOFT4Factoring, they braced themselves for the challenges that often come with adopting new software. To their pleasant surprise, the process was smoother than anticipated.

“Looking back, it went really well,” Pekka reflected. “One of the biggest wins was getting the system implemented to Finnish payment standards. The SOFT4 team was incredibly helpful, and it felt like we were one united team working towards a common goal.”

However, no implementation is without its hurdles. Pekka noted that at times, they would have appreciated more frequent communication. “It’s a minor point,” he added, “but it’s something that could enhance the experience for future clients.”

Ugne Kontare, the SOFT4Factoring Product Manager, replies “We greatly value Pekka’s feedback on our implementation process. At SOFT4, we’re committed to continuous improvement, and client communication is a crucial aspect of our service. We appreciate Pekka bringing this to our attention, and we’ll certainly enhance our communication frequency in future implementations to ensure an even smoother experience for our clients.”

As Hovi Partners began using the system, they found it intuitive and user-friendly. “It’s easy to use,” Pekka commented. “Of course, as industry experts, we sometimes wish certain functionalities were more transparent to us. But what we really appreciate is the collaborative approach to developing the system further.”

Future plans

This spirit of collaboration has Hovi Partners excited about the future. With SOFT4Factoring as their technological backbone, they’re now setting their sights on expanding their product range to include unit-linked life insurances. “We’re not standing still,” Pekka declared. “We’ll continue to develop the software and connect it with our other service providers through APIs.

”As Hovi Partners continues to grow and evolve, SOFT4Factoring remains a crucial part of their success story. From a new entrant in the market to a comprehensive financing partner, Hovi Partners’ journey with SOFT4Factoring demonstrates the power of the right technological partner in achieving business ambitions.

“We’re not just using software,” Pekka concluded. “We’re building the future of financial services in Finland, and SOFT4Factoring is helping us make that vision a reality.”